4 things you need to ask yourself when branding (or rebranding) your company.

2EZ Design has long prided itself on listening to your needs as a business. In order to achieve excellent results for you and your company, 2EZ Design takes into consideration literally hundreds of factors, whilst some of these factors are general, and based on design principals learnt over years of experience in the design industry, most of the factors considered when producing graphic design are specifically related to your business and how you would like to be seen by a broader audience.
Here are some questions which 2EZ Design is likely to ask you about your business when creating a new logo.  

• Exactly what are you providing to your customers; is it a product? A Service? An essential item or a luxury item? Something people buy everyday or once a year?
  When having a logo produced, it is very important to communicate to your graphic designer, specific and comprehensive information about what you are providing the customer. It may seem like such a simple thing, but there is such a large amount of logos which fail to convey any sort of message as to excactly what their business is providing! If your logo does not tell people excacly what your product or service is... then you are missing a major marketing opportunity!
• Who is (or likely to be) your most common customer? Are they old or young? Do they have a family or are they single? Do they have a large disposable income? Where are they located?
  As a general rule, different demographics respond to different forms of marketing and design, so having a specific idea of your target audience is pivitol in ensuring that your logo effectively communicates with your target audience.
• Who are your main competitors? What are they doing to market their product?
  when analysing your competition, look at the good aspects of their logo, but also consider how it could have been done better, this will can give you some fantastic insights and ideas for your own logo.
• How would you describe your business in 20 words or less?
  Your logo is a symbol which not only ensures people recognise your business, but are given a specific short message of who you are and what you do. Being able to summarise your business in under 20 words will assist greatly in ensuring your logo conveys the right message about your business.

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